Lead Response Time Cost Calculator

Every minute counts. See exactly how much revenue you're losing while leads wait for a response.

Your Lead Response Profile

30 min
Above benchmark
1 min5 min (benchmark)8 hours

Contact Rate by Response Time

1m
95%
5m
90%
15m
70%
30m
50%
1h
36%

Cost of Your Current Response Time

Daily Revenue Lost

$2,250

4.5 leads lost per day

Monthly Revenue Lost

$49,500

99 leads lost per month

Annual Revenue Lost

$594,000

Your Delay Cost Breakdown

Your Contact Rate50%
Industry Benchmark (5 min)90%
Instant Response (1 min)95%
Cost Per Minute of Delay$78/min
Qualification Rate Drop-52%

Industry Response Time Benchmarks

< 5 min

Best-in-class

90%+ contact rate

5-15 min

Above average

70-90% contact rate

15-60 min

Average

36-70% contact rate

> 1 hour

Poor

<36% contact rate

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Frequently Asked Questions

How is lead response time measured?
Lead response time is measured from the moment a lead submits a form, requests a callback, or otherwise indicates interest until your team makes first contact. This includes the time to receive the notification, assign the lead, and make the call or send the message.
Where does the contact rate data come from?
Our contact rate data is based on multiple industry studies, including research from InsideSales.com, the Lead Response Management Study, and Velocify. These studies analyzed millions of lead interactions across various industries.
How can I improve my lead response time?
Key strategies include: implementing instant lead notifications, using auto-dialers, having dedicated SDRs for inbound leads, setting up round-robin routing, and most effectively—eliminating forms entirely with live engagement tools like GreetNow that connect you with visitors in real-time.