Speed to Lead ROI Calculator

Calculate how much revenue you're losing to slow lead response times—and how much you could gain with instant engagement.

Your Current Metrics

1 min5 min (optimal)2 hours

Your Revenue Opportunity

Monthly Revenue Increase

+$77,230

193% increase from current

Annual Revenue Impact

+$926,760

Leads Recovered/Month

+55

Current vs. Instant Response

Contact Rate
40%95%
Leads Contacted
4095
Deals Closed
823.4
Monthly Revenue
$40,000$117,230

Why Speed to Lead Matters

78%

of deals go to the first responder

Source: Lead Response Management Study

21x

more likely to qualify leads contacted in 5 min vs 30 min

Source: InsideSales.com

391%

increase in conversions with 1-minute response

Source: Velocify

Ready to Capture That Revenue?

GreetNow lets you respond to website visitors instantly with live video calls—no forms, no waiting, no lost leads.

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Frequently Asked Questions

What is speed to lead?
Speed to lead is the time it takes for a sales team to respond to an inbound lead. Research shows that responding within 5 minutes dramatically increases conversion rates, with 78% of sales going to the first company that responds.
How is the ROI calculated?
Our calculator uses industry research on contact rates at different response times. We compare your current response time against instant (under 1 minute) response rates, factoring in the first-responder advantage and your actual deal values.
What's the optimal lead response time?
The optimal lead response time is under 5 minutes—ideally within 1 minute. Studies show that leads contacted within 5 minutes are 21x more likely to qualify than those contacted after 30 minutes. After 5 minutes, conversion rates drop by approximately 10% for each additional minute.