Qualified Pricing in 2026: The Complete Buyer's Guide to Costs, Plans & ROI

Here's the frustrating reality about Qualified pricing: you won't find it on their website.

Like many enterprise B2B platforms, Qualified keeps its pricing behind a "Request Demo" wall. This leaves thousands of marketing and sales leaders in the dark—unable to determine if Qualified fits their budget before investing time in sales conversations. For more insights, check out our guide on Aircall Pricing 2026: Plans, Costs & Hidden Fees Revealed. For more insights, check out our guide on Gong Pricing 2026: Plans, Costs & What Companies Actually Pay.

We've done the research so you don't have to. This guide compiles 2026 pricing estimates from verified customer data, G2 reviews, SaaS procurement platforms, and industry benchmarks to give you the clearest picture available of what Qualified actually costs.

Disclosure: GreetNow is our product—a live video chat widget that serves as an alternative to conversational marketing platforms. This guide is based on publicly available information, customer reviews, and third-party pricing data. We've aimed to be fair and accurate, but encourage you to verify specific claims directly with Qualified.

What Is Qualified? A Quick Overview

Before diving into pricing, let's establish what you're evaluating.

Qualified is a conversational marketing and sales platform built specifically for Salesforce customers. The platform helps B2B companies identify website visitors, engage them with chatbots and live chat, and route qualified leads to sales reps in real-time. For more insights, check out our guide on [Leads Not Qualified? 7 Root Causes & How to Fix Them [2026]](/blog/leads-not-qualified-diagnosis-solutions).

Key capabilities include:

• Visitor identification: Matches anonymous website traffic to accounts using IP data and intent signals
• Conversational AI: Chatbots (including their AI SDR "Piper") that engage and qualify visitors
• Live chat and meeting booking: Connect visitors to sales reps instantly
• Salesforce integration: Deep native integration for data sync and routing
• Account-based marketing: Personalized experiences for target accounts

Qualified positions itself as a pipeline generation platform for enterprise B2B companies, particularly those already invested in the Salesforce ecosystem.

Now, let's talk money.

How Much Does Qualified Actually Cost? 2026 Price Estimates

Based on aggregated data from G2, TrustRadius, Vendr, and verified customer feedback, here are realistic Qualified pricing estimates for 2026:

Plan	Estimated Annual Cost	Best For
------	----------------------	----------
Growth	$30,000 - $60,000/year	SMBs and early-stage companies
Premier	$60,000 - $120,000/year	Mid-market companies with growing sales teams
Enterprise	$120,000 - $250,000+/year	Large enterprises with complex requirements

Important caveats:

These are estimates based on third-party data—actual pricing varies significantly based on your specific situation

Qualified uses custom pricing, so two companies on the same "tier" may pay very different amounts

Pricing has increased substantially since 2023-2024 as Qualified has added AI capabilities

Add-ons like Piper (AI SDR) can significantly increase total costs

According to G2's pricing data, reviewers report Qualified starting around $2,500/month at the low end, with enterprise deployments reaching $20,000+/month.

Qualified Pricing Plans: Growth vs. Premier vs. Enterprise (2026)

Qualified structures its offering into three main tiers. Here's what each typically includes:

Growth Plan

Estimated cost: $30,000 - $60,000/year

The entry-level tier designed for smaller B2B companies getting started with conversational marketing.

Typically includes:

• Core chatbot and live chat functionality
• Basic visitor identification
• Salesforce integration
• Standard routing rules
• Email and chat support
• Limited user seats (usually 5-10)

Limitations:

• No AI SDR (Piper) access
• Basic reporting and analytics
• Limited customization options
• Standard implementation support

Premier Plan

Estimated cost: $60,000 - $120,000/year

The mid-tier option for established B2B companies with active sales teams.

Typically includes:

• Everything in Growth
• Advanced routing and segmentation
• Meeting scheduling integration
• Enhanced analytics and reporting
• Priority support
• More user seats (15-25 typical)
• Some AI capabilities

Limitations:

• Full AI SDR features may require add-on
• Enterprise integrations limited
• Custom development requires Enterprise

Enterprise Plan

Estimated cost: $120,000 - $250,000+/year

The full-featured tier for large organizations with complex requirements.

Typically includes:

• Everything in Premier
• Full Piper AI SDR capabilities
• Custom integrations and APIs
• Dedicated customer success manager
• Advanced security and compliance features
• Unlimited user seats
• White-glove implementation
• Custom SLAs

What Factors Determine Your Qualified Price?

Qualified uses value-based pricing, meaning your quote depends on multiple variables. Understanding these factors helps you estimate costs and negotiate effectively.

1. Website Traffic Volume

Higher traffic = higher costs. Qualified's visitor identification and engagement features scale with your website volume. A site with 100,000 monthly visitors will pay more than one with 10,000.

2. Number of User Seats

How many sales reps, SDRs, and marketers need access? Most plans include a set number of seats, with additional seats costing $100-300/month each.

3. Salesforce Edition and Complexity

Qualified's deep Salesforce integration is a key value prop, but complex Salesforce environments require more implementation work and ongoing support—reflected in pricing.

4. AI Features (Piper)

Qualified's AI SDR "Piper" is priced as an add-on or included only in higher tiers. Expect this to add $20,000-50,000+ annually depending on usage and capabilities required.

5. Contract Length

Longer commitments (2-3 years) typically yield 10-20% discounts compared to annual contracts.

6. Implementation Scope

Complex rollouts with custom integrations, extensive training, and phased deployments increase upfront and ongoing costs.

7. Support Level

Standard support is included, but premium support packages with faster response times and dedicated resources add to the total.

Qualified AI Pricing: What Does Piper the AI SDR Cost?

Piper is Qualified's AI-powered Sales Development Representative—essentially a chatbot on steroids that can:

• Engage website visitors 24/7 with human-like conversations
• Qualify leads against your ICP criteria
• Book meetings directly on rep calendars
• Hand off to human reps with full context
• Learn and improve from interactions

Estimated Piper pricing:

• Add-on to Growth/Premier: $25,000 - $50,000/year additional
• Included with Enterprise: Often bundled at higher tiers
• Usage-based component: Some customers report per-conversation or per-meeting fees

Piper's pricing reflects Qualified's positioning as a replacement for human SDRs. When compared to the $80,000-120,000 fully-loaded cost of a human SDR (salary, benefits, tools, management), the AI alternative can seem cost-effective—but only if it actually books qualified meetings.

According to the Bridge Group's 2026 SDR Metrics Report, the average SDR salary in B2B tech is now $65,000, with total compensation (including benefits and tools) reaching $95,000-115,000. Qualified positions Piper as a fraction of that cost with unlimited capacity.

Qualified Features by Plan: What You Get at Each Price Point

Here's a detailed feature breakdown to help you determine which tier you actually need:

Feature	Growth	Premier	Enterprise
---------	--------	---------	------------
Live chat	✓	✓	✓
Basic chatbots	✓	✓	✓
Salesforce integration	✓	✓	✓
Visitor identification	Basic	Advanced	Advanced
Routing rules	Standard	Advanced	Custom
Piper AI SDR	Add-on	Add-on	Included
Analytics	Basic	Advanced	Custom
API access	Limited	Standard	Full
User seats	5-10	15-25	Unlimited
Support	Email/Chat	Priority	Dedicated CSM
Implementation	Self-serve	Guided	White-glove
Custom integrations	—	Limited	Full
Security/Compliance	Standard	Enhanced	Enterprise

Hidden Costs to Consider Beyond Qualified's Base Price

The sticker price is just the beginning. Budget for these additional costs:

Implementation Fees

Range: $5,000 - $50,000+

While Qualified promotes quick setup, complex environments need professional services. Implementation costs vary based on:

• Salesforce complexity
• Custom routing requirements
• Integration needs (beyond Salesforce)
• Data migration and cleanup
• Team training scope

Integration Costs

Qualified integrates with many tools, but custom integrations require development work:

• Standard integrations: Usually included
• Custom API work: $5,000 - $20,000+
• Third-party middleware: Variable

Training and Onboarding

Basic training is included, but comprehensive programs cost extra:

• Self-serve training: Included
• Customized training sessions: $2,000 - $10,000
• Ongoing enablement: Variable

Overages

Exceeding plan limits triggers additional charges:

• Additional user seats: $100 - $300/month each
• Traffic overages: Negotiated rates
• AI conversation limits: Per-conversation fees possible

Opportunity Cost: Time to Value

Qualified's enterprise sales process and implementation timeline mean months before you see ROI. Factor in:

• 30-90 day sales cycle
• 30-60 day implementation
• 30-60 day optimization period
• Total time to value: 3-6+ months

Qualified vs. Drift vs. 6sense: Pricing Comparison 2026

How does Qualified stack up against alternatives? Here's a pricing comparison of major conversational marketing and ABM platforms:

Platform	Entry Price	Mid-Tier	Enterprise	Key Differentiator
----------	-------------	----------	------------	--------------------
Qualified	$30K-60K/yr	$60K-120K/yr	$120K-250K+/yr	Salesforce-native, AI SDR
Drift	$30K-50K/yr	$50K-100K/yr	$100K-200K+/yr	Video, broader integrations
6sense	$50K-80K/yr	$80K-150K/yr	$150K-300K+/yr	Intent data, full ABM suite
Intercom	$12K-36K/yr	$36K-72K/yr	Custom	Support + marketing blend
HubSpot Chat	Free-$20K/yr	$20K-50K/yr	$50K-100K/yr	All-in-one platform

Key observations:

Qualified is premium-priced compared to point solutions, justified by Salesforce integration depth

6sense is most expensive but offers broader ABM capabilities beyond chat

Drift is closest competitor in positioning and pricing

Intercom and HubSpot serve different use cases but compete for budget

When Qualified Makes Sense vs. Alternatives

Choose Qualified if:

• Salesforce is your CRM (non-negotiable for Qualified)
• You want AI SDR capabilities
• Enterprise security and compliance matter
• You have budget for premium pricing

Consider Drift if:

• You need broader CRM compatibility
• Video conversations are important
• You want more flexible pricing options

Consider 6sense if:

• Intent data is your priority
• You need full ABM capabilities beyond chat
• You're building a comprehensive tech stack

Consider simpler alternatives if:

• Budget is constrained
• You value speed over feature completeness
• Human connection matters more than AI automation

For example, if your priority is connecting website visitors with real humans instantly—rather than sophisticated chatbot sequences—a tool like live video chat might deliver faster ROI at a fraction of the cost.

Qualified Cost vs. Hiring SDRs: Which Is More Cost-Effective?

One of Qualified's core value propositions is replacing or augmenting SDR headcount. Let's analyze the math:

Cost of One Human SDR (2026)

Cost Component	Annual Amount
----------------	---------------
Base salary	$55,000 - $75,000
Commission/bonus	$15,000 - $30,000
Benefits (20-30%)	$14,000 - $25,000
Tools and tech	$5,000 - $10,000
Management overhead	$10,000 - $15,000
Training and ramp	$5,000 - $10,000
Total loaded cost	$104,000 - $165,000

Source: Bridge Group SDR Metrics Report 2026, adjusted for benefits and overhead

Qualified + Piper vs. SDR Comparison

Scenario	Annual Cost	Capacity	Availability
----------	-------------	----------	---------------
1 Human SDR	$104K - $165K	40-50 hrs/week	Business hours
2 Human SDRs	$208K - $330K	80-100 hrs/week	Extended hours
Qualified Premier + Piper	$85K - $170K	Unlimited	24/7
Qualified Enterprise	$120K - $250K	Unlimited	24/7

The math seems compelling for Qualified—until you factor in:

Human judgment: SDRs handle nuance, objections, and complex conversations better

Relationship building: Humans create rapport that AI can't replicate

Flexibility: SDRs can pivot strategies, handle exceptions, attend events

Ramp time: Piper requires optimization; SDRs improve with experience

Meeting quality: AI-booked meetings may have lower show rates and conversion

Verdict: Qualified makes financial sense as an SDR augmentation—handling after-hours, scaling capacity, and initial qualification. As a complete SDR replacement, results vary significantly by industry and sales complexity.

Is Qualified Worth the Price? ROI Analysis and Customer Results

Qualified promotes impressive ROI metrics. Let's examine them critically:

Qualified's Published Results

• Pipeline influenced: Companies report millions in pipeline attributed to Qualified
• Meeting volume: 2-5x increase in meetings booked from website
• Response time: Near-instant vs. hours/days for form responses
• Conversion rates: Higher conversion from qualified visitors

What Customers Actually Say (G2 and TrustRadius Reviews)

Positive themes:

• "Pays for itself in closed deals"
• "Salesforce integration is seamless"
• "Our sales team loves it"
• "Piper books meetings we'd otherwise miss"

Concerns raised:

• "Expensive for what you get"
• "Long implementation timeline"
• "Requires dedicated admin"
• "AI conversations can feel robotic"
• "Hard to attribute ROI accurately"

ROI Calculation Framework

To determine if Qualified is worth it for your organization:

Step 1: Calculate potential meeting value